Whether it is a restaurant or mobile bar or food truck, where the deal of the day or offers keeps on changing, chalkboards play a significant role. Will you get a new banner designed for every deal you bring in for your customers? Obviously not! You can’t waste time and money for getting banners designed for daily deals.
In such cases, chalkboards are the best way of advertising food and drinks. Moreover, you can show your creativity and turn your chalkboard into a presentable one. It will take only a few minutes to update a clean looking professional chalkboard, be it for sidewalk signs, menus, or in-store advertising.
Most of the entrepreneurs want to save the cost of advertising, and many love to go for eco-friendly options by cutting the use of non-reusable signs and paper. For such people, the chalkboard is the best solution covering both affordability and reusability.
Now, let us look at the benefits that chalkboard signs bring along:
- A link between offline and online – It can act as a bridge between offline and online. The impact of the ad campaign is maximized, and it will help you get a better return on investment. You can mention your social media accounts on the chalkboards. By noticing this offline media, people will search your social media accounts online on their smartphones. You can ask them to follow you to get the best deals. This way, they will interact with your brand.
- Brand Image – Don’t think that you cannot display the image of your brand on the chalkboard. These days, the trend of DIY is very popular, and people love being creative. So, you or an artist from your team can draw the image of your logo on the board. Your customers and passers will definitely appreciate your creativity.
However, if you are not artistic! Don’t worry. The alternative option is still there. You can stick the magnet having your logo (designed on it) to the steel frame of the board.
- It is a cost-effective and flexible option – To promote new offers quickly and easily, there is no option flexible than chalkboards. You can write, erase, and edit your promotions and messages easily, which is not possible in the case of printed banners or pamphlets. Thus, chalkboards also save a considerable amount of money. It can prove to be your best buddy for planning offline marketing strategies.
- You reach the local audience – If you don’t have a website or social media account, then chalkboard and billboards are crucial for you to increase engagement with potential customers. A chalkboard outside your restaurant or cafe will make sure that people enter or at least notice your existence, rather than pass-by without noticing.
So, if you are planning to buy a chalkboard, go ahead! Let the chalkboard do the talking with your visitors.