In the digital era today, it takes a few seconds for a customer to form an opinion about your brand. You may not be doing big, but with the right kind of online presence, the possibilities of becoming so are. So, don’t let your website be just an extended yellow page advertisement – there is a lot more that users wish to see.
To stand at par with the competitors, you must develop and design the website in a way that is user-centric and gives everyone the information they need. And by saying this, I mean not only the aesthetics but also its actual usability. When you work on all of that, the effectiveness is bound to increase, and your improved UX can generate better results. Here are some reference tips to help you.
- Use White Space
Brands are often so much into trying something new and surprising for their users that they forget to pay attention to including white/empty space in their websites. But if looked upon from the eyes of web designers, such websites fail to retain the attention of users. That mainly happens because of the sensory overload as the users cannot find the information they want. So, keep your website free of any unnecessary clutter and let your business shine through.
- Increase the Loading Speed
No user is happy visiting a site that takes a forever to load. People are usually too occupied with their work and personal lives that they expect faster results when searching for a product or service. They won’t wait for the late response from your web pages and quickly switch to your competitor’s site to get the information they need.
- Make it Responsive and Optimized
The majority of web users today operate from their cell phones and tablets instead of desktops. So, there is no other way out than optimizing your website as per different devices to offer a great experience to the users everywhere. Even Google wants it now – only with an optimized website, you are likely to rank higher in search results.
- Choose High-Quality and Original Images
Stock photography is convenient but doesn’t leave a good impression on your new customers. Any generic image is easily identified by the users and makes them feel it is not trustworthy. Of course, you do need visual content for creating interest, but the picture of a product or service that belongs to you can increase your conversions rates more easily.
- Consistency is the Key
While navigating through different web pages, users must feel that they are on the same website. Any major shifts or inconsistencies can throw them off and stop from navigating further. This is something that any digital agency is going to tell you when you are building or revamping your company’s website. Therefore, to have them proceed, make sure the visual and text elements are in sync with another, including the fonts, color schemes, bullet sizes, spacing, and more.