Do you know many smart business owners frequently re-design their website to give it a face-lift? This is because today’s generation is tech-savvy and these smart buyers can quickly find out that your company’s website is out of date. According to research, more than 90% of buyers use the Internet to research a product or service before they make a purchase. While doing their research, buyers check your company’s website along with your competitors’ to make a comparison. If you don’t stay up-to-date while your competitor has a well-maintained site, you’re most likely to lose hundreds of potential customers. It is seen that these buyers leave a site even faster than they arrived if they find it outdated.
Over the years, digital marketing has become crucial for businesses with an online presence. In the hyper-competitive marketing world, digital marketing trends keep on changing. The website features that were essential a few years back may become outdated or unnecessary today. So, if you want to stay ahead of our competition, you must have a well designed, easy-to-navigate website that they can engage with the target audience. With that in mind, consider the following reasons that may help you determine the right time to invest in a redesign of your company’s website.
It Looks Outdated
The web design trends keep changing and if your website isn’t updated with the latest design, you might lose your visitors. If you have a well-maintained site with all the latest features it indicates that you handle your business professionally. An old-looking site gives a bad first impression and people with even with no experience in web design can distinguish between an outdated site and a nice-looking, easy-to-use website.
It Is Not Responsive
Nowadays, more and more people are using mobile phones to shop online, order food, do research and connect with their friends. And due to their changing needs, your website needs to provide a seamless experience across all devices. If your website isn’t responsive, you may lose hundreds of customers who may be looking at your site from a desktop, laptop, tablet or smartphone. To avoid this, you need to redesign your site to provide a smooth experience across all devices.
Increase User Experience
If your website takes too long to load, links are kaput, or navigation is difficult, redesigning is recommended. If your website is not working properly and the content is outdated, users will move to your competitor’s site. Poor user experience is responsible for the high visitor bounce rate. So, make sure you understand users’ behavior, check the new features your competitors have implemented, and update your website with the latest features to provide the best user experience. Also, make sure that your website appropriately reflects your latest business and marketing strategy.